I'm a dreamer, a thinker, and a doer. I play with words and on them. I've been a storyteller for a global nonprofit and a global unicorn, and have created all kinds of content in fintech environments to consulting ones. I've reacted and "pro-acted," paying attention to detail while keeping my eye on the big picture.
I've built content marketing programs from the ground up; spearheaded integrated marketing campaigns; created consistent measurement methodologies; launched websites; A/B tested; wheedled budgets; gone big, (and tbh sometimes went home, but when I did, I definitely learned and applied).
I've managed expectations and I've exceeded them, and if it all boils down to one thing: I've found the stories and I've told them.
How it Started
I think I have always wanted to work with stories. I don’t remember a time when I haven’t, at least. “Let’s pretend” were words that kicked off a thousand times with my friends when I was small, as I invented story lines and worlds that shaped our hours together. Little did I know at the time, the seeds to a lifetime of storytelling were being planted.
“Everyone has a story, the air is full of stories.”
— Isabel Allende
While creative writing ended up not being the direction I pursued, journalism really captured my interest in university. It still allowed me the pursuit of a story, and I really loved finding a hook, interviewing and meeting new people doing new and interesting things, and packaging it together into compelling and interesting content. It’s the foundation of what I’ve been doing since then throughout my career.
Whether it’s B2C or B2B; a globally established company or a scrappy startup; a local food market tour company or an aerospace consulting one, my passion always remains this: telling the right story in the right way for the right audience at the right time.
